Skip to main content

Google's Other Services

We all know Google as the 900 pound gorilla of search engines. The very name of the company has become a verb. Just Google it. Google has 91% market share of search engines. However, search is not the only thing Google does. From mobile phones to devices for the home such as Google Home, Google WiFi and even a VR headset, Google is present seemingly everywhere in our daily lives. For the purposes of this article, I will not delve into the hardware of phones and Google Home, et al. Instead, the article will focus on just some of Google's most commonly used additional services most closely related to the Internet, plus a few worthwhile tools and hidden gems:

Google Maps is a web mapping service developed by Google. It offers satellite imagery, street maps, 360° panoramic views of streets (Street View), real-time traffic conditions (Google Traffic), and route planning for traveling by foot, car, bicycle (in beta), or public transportation. Google Maps can be embedded into websites to help consumers find brick and mortar store locations, offices, etc.

YouTube is an video-sharing website headquartered in San Bruno, California. The service was created by three former PayPal employees in February 2005. Google bought the site in November 2006 for US$1.65 billion.

Google Drive is a file storage and synchronization service developed by Google. Launched on April 24, 2012, Google Drive allows users to store files on Google's servers, synchronize files across devices, and share files. See cloud computing.

Google Play is a digital distribution service operated and developed by Google. It serves as the official app store for the Android operating system, allowing users to browse,purchase and download applications, music, magazines, books, movies, and television programs.

Gmail is a free, advertising-supported email service developed by Google. Users can access Gmail on the web and using third-party programs that synchronize email content through POP or IMAP protocols.

Google News is a free news aggregator provided and operated by Google, selecting news from thousands of news websites and groups similar stories together and displays them according to each reader's personalized interests. Many use Google News as their browser startpage.

Google Chrome is a freeware web browser developed by Google. It was first released in September 2008, for Microsoft Windows, and was later ported to Linux, macOS, iOS and Android. According to StatCounter, as of May 2017, Chrome is the #1 desktop Web browser, with 59% of the market. Firefox is a distant second, with 13.45%. Safari is in third place, with 10.54%, followed by Microsoft's Internet Explorer (IE), with 8.92%, and then Microsoft Edge, with 3.09%.

Google+ Google Plus (stylized as Google+) is an Internet based social network that is owned and operated by Google. The service, Google's fourth foray into social networking, experienced strong growth in its initial years, but has never achieved the user numbers or engagement of Facebook or other social media platforms. That said however, the use of Google+ is a factor in SEO.

Google Translate is a free multilingual machine translation service developed by Google, to translate text. It offers a website interface, mobile apps for Android and iOS, and more. Google Translate supports over 100 languages at various levels and as of May 2017, serves over 500 million people daily.

Google Docs Google Docs, along with Google Sheets, and Google Slides are a word processor, a spreadsheet and a presentation program respectively, all part of a free, web-based software office suite offered by Google within its Google Drive service. The apps are compatible with Microsoft Office file formats.

Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users, appearnace of ads is determined by the keywords used by the sindividual doing the searching on Google. Ads are placed above and to the right of the organic search listings on the SERP.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics is free to use, but additional features are available for a fee.

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

Share


Learn More