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search engine optimization

There is no magic bullet in getting good organic search placement. It just takes a lot of effort, persistence and patience. Basically any SEO program involves putting in the time every month to analyze the site traffic and use the information gleaned to inform the changes and updates required on the website. SEO and website management go hand in hand. You can't have one without the other.

Some search engines solicit payment to guarantee top search engine rankings, but this is not necessary. Good, standards-compliant website design, keyword-rich content, regular search engine submissions, diligence and patience usually ensure excellent search engine rankings.

seo tasks

This is where the fine-tuning of all of the monthly web management tasks takes place. If the elements mentioned on the website management page are not in great shape, it doesn't matter what you do from here on out, as Google will find the errors and omissions and dock the site accordingly.

Once the the website management tasks have been taken care of, the addition of structured data in the code can give Google a better snapshot of what each page is about.

test

submit

Submit pages and XML sitemaps to Google for indexing through the Google Search Console Tool

analyze

Google Analytics (GA) will yield a view of the site traffic, the pages visited, search terms used to find the site and a myriad of other information.

Statistics are valuable for gauging the popularity and effectiveness of individual pages and/or sections of the site and identifying areas for potential growth. Site traffic statistics are also instrumental in identifying the key words used to find the site, thus providing guidance for ways to make the search engine optimization even more effective.

The information gleaned from GA is also used to tweak the monthly site management tasks.

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